Google Shifts Tack on Android

by online.wsj.com

Image representing Google as depicted in Crunc...

Google Inc. is shifting its strategy for its Android mobile operating system, in a bid to create a united front with smartphone and tablet makers to take on rivals like Apple Inc. and prevent wireless carriers from controlling the devices.

Google plans to give multiple mobile-device makers early access to new releases of Android and to sell those devices directly to consumers, said people familiar with the matter. That is a shift from Google’s previous practice, when it joined with with only one hardware maker at a time to produce “lead devices,” before releasing the software to other device makers. Those lead devices were then sold to consumers through wireless carriers or retailers.

The expansion of direct sales marks a bid to exert more control over key features and apps that run on Android-powered phones and tablets, thus reducing the influence of wireless carriers over such devices, these people said. Wireless carriers typically handle marketing and sales of devices and thus can exert some control over the services that run on them.

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BUSINESS OF THE FUTURE: Google is shifting towards direct sales which is also another word for networking. Read Networking – The Business of The Future to find out why and how to join the business of the future!

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About smartspending5

I am business-minded college student who has a heart for helping others attain emotional independence and psychological stability. My background lies in Broadcasting, network marketing, and Human Services. I believe that crises and extreme stress is necessary for one to grow and figure out what matters in life (Tony Robbins). This keeps me going when frustrations arise in my business. View all posts by smartspending5

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