Windows Phone seen as driving a wedge between iPhone, Android

by computerworld.com

Computerworld – Nokia’s Lumia 900 smartphones will reach AT&T stores on Sunday for $99.99, and one analyst said it could be the start of something big: Windows Phone as a market disrupter between the successful iPhone and Android phones.

Windows Phone, Microsoft’s mobile operating system that’s used by Nokiain its Lumia line of smartphones, is so far a small portion of the smartphone market, less than 3%. Still, Forrester analyst Sarah Rotman Epps said in a blog Thursday that the smartphone market is “ripe for disruption … and every player in the ecosystem (other than Google and Apple) wants a third player to wedge between Google and Apple.”

Epps went on to argue that Nokia and Microsoft should try to convert every BlackBerry user to Windows Phone within two years. BlackBerry usage is declining and today makes up 8% of the global smartphone market. Grabbing those customers “would be a modest but achievable gain for Windows Phone,” she said.

Read more…

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About smartspending5

I am business-minded college student who has a heart for helping others attain emotional independence and psychological stability. My background lies in Broadcasting, network marketing, and Human Services. I believe that crises and extreme stress is necessary for one to grow and figure out what matters in life (Tony Robbins). This keeps me going when frustrations arise in my business. View all posts by smartspending5

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